Jaguar XE Launch September 2014 for Imagination & Ashfields

Earls Court, 8th September 2014 saw the long awaited launch of the New Jaguar XE. International press, government officials, worldwide dealers and ‘A list’ celebrities were invited to the spectacular red carpet event. Showpax’s role was to ensure they all got there on time.

The 3000+ delegates were stopping at 34 exclusive central London hotels and all had to arrive Earls Court, a notoriously difficult and tight venue, within a 45 minute window, in rush hour. The returns also had to be swift and efficient, Showpax devised a system that incorporated 14 pick-up points and routes for multiple hotel drop-offs, thus ensuring all guests were returned to their hotels a quickly as possible.

Delegates were met at the various London airports and transferred in Jaguars, executive people movers. Movements on launch night were undertaken in executive coaches and old red Routemaster London buses.

There was also an extended programme of events, which saw several groups of overseas delegates visit various locations around the Country. This was an ever-changing and demanding schedule, Showpax’s flexible approach ensured all requirements and timings were met.

Overall this event consisted of over 500 Car & MPV transfers and close to 200 coach movements, and was deemed by all (including our clients) to be a very successful venture.



It was certainly a whirlwind over the last few weeks, but I am pleased to say we have come through this, and delivered an excellent event. Thank you all so much for your dedication and hard work over the past weeks. It’s been amazing to work with a team who are all so passionate, committed and experienced!. We know what a challenge the event was and the deadlines were so incredibly tight.

I think you will all agree we nailed it!

Suzanne Davies, Project Account Manager, Jaguar Land Rover Global Events Team

Thanks for all your support last week with all the last minute changes and additions.

Naomi Stewart, Project Account Manager, Jaguar Land Rover Global Events Team